The Sponsor – Brand Leaders Forum

Throughout the year, The Sponsor hosts invitation-only, peer-to-peer roundtable events for brand marketing leaders to discuss best practices in the planning, activation, and measurement of sponsorship.

Register your email below if you would like to attend.

calendar icon25th June 2024  – 14:30 GMT

Engaging High-Net-Worth-Audiences

Sofitel St James, London

Discover the nuances of engaging high-net-worth individuals and understand the distinctive characteristics that define high-net-worth sponsorship success. Learn from relevant case studies covering concentrated audience demographics as well as techniques to target HNWs within mainstream events.

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Chase Centre stadium naming rights sponsorship
calendar icon27th June  – 09:30 GMT

Premier League Partnerships

Sofitel, London

Following publication of The Sponsor’s fair market sponsorship valuation of every Premier League Club we delve into best practice in football sponsorship examining the opportunities and engagement strategies.

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Credit Suisse brand ambassador Roger Federer at a press conference
calendar icon27th August 2024  – 09:30 GMT

Purpose Driven Partnerships


Authenticity is the key to engagement. In this session we discuss how to effectively demonstrate and communicate core values through a strategically well-aligned partnership.

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data points on a sponsorship ROI calculation model
calendar icon24/09/2024  – 09:30 GMT

Demonstrating Sponsorship Impact on the Top Line


In this session, we examine the inherent strengths and weaknesses of the three sponsorship measurement approaches: media value equivalency, market comparison and income approach.

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Qatar Airways is the official F1 airline partner
calendar icon29th October 2024  – 13:30 GMT

Managing Global Campaigns


Uncover the essentials of managing global sponsorship campaigns. Explore strategies for responsive communications, long-term planning, and understanding diverse audiences. Learn to create globally resonant content and discover holistic measurement approaches for comprehensive campaign assessment.

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Credit Suisse brand ambassador Roger Federer at a press conference
calendar icon26/11/2024  – 09:30 UAE ST

Ambassador and Influencer Marketing

Hybrid – Hilton Dubai Al Habtoor City

Discover how to identify, engage and build a long lasting partnership with an ambassador or influencer. Understand effective pricing and legal clauses to consider.

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